A union that represents more than 3,500 General Electric workers has launched a new ad campaign aimed at persuading the Boston-based conglomerate to increase its investment in US factories instead of overseas operations.
The IUE-CWA, an arm of the Communications Workers of America that focuses on manufacturing, announced the campaign on Monday aimed at highlighting the importance of GE factories to their communities, as part of the union’s “Bring it Home, GE” campaign. One prominent star of these ads: the jet-engine plant in Lynn, where GE employs nearly 2,450 people, including 1,175 members of the IUE-CWA. The ads have been running since late September in Washington, D.C., Greater Boston, and several other media markets where GE and GE Lighting factories are located. The union is running the ads that feature Lynn in the Boston market, particularly on Fox and MSNBC.
The IUE-CWA, an arm of the Communications Workers of America that focuses on manufacturing, announced the campaign on Monday aimed at highlighting the importance of GE factories to their communities, as part of the union’s “Bring it Home, GE” campaign. One prominent star of these ads: the jet-engine plant in Lynn, where GE employs nearly 2,450 people, including 1,175 members of the IUE-CWA. The ads have been running since late September in Washington, D.C., Greater Boston, and several other media markets where GE and GE Lighting factories are located. The union is running the ads that feature Lynn in the Boston market, particularly on Fox and MSNBC.